Editor's note:�Navin Chaddha�is a Managing Director at�Mayfield Fund, a�global early-stage�venture capital firm with over $3 billion under management, whose portfolio companies�leverage the drivers of cloud/SaaS, mobile, social, energytech and big data.�Some�current�Mayfield Fund�investments include Appcelerator, Fab, Marketo, Poshmark, Solarcity,�and Zimride.
The U.S. e-commerce market is estimated at $200 billion and is still projected to account for only 9 percent of total retail by 2016 (source: Forrester Research Feb. 2012 U.S. Online Retail forecast). We believe there is ample room for growth, and much of it will come from marketplaces.
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