Online fashion eyeglass company to give away $500 and $2000 shopping sprees to best photo and video submissions in the College Fashion Visionaries Contest. Leveraging Facebook, Twitter, YouTube, and Pinterest to spread the word, the brand has reached out to college campuses across the country to submit videos and images reflecting their visionary eyewear style. In 2011, Bluefly expanded its portfolio, launching Belle & Clive, a members-only shopping destination that presents highly-curated selections of important brands via limited-time sale events; and Eyefly, an online portal for fashionable prescription eyeglasses starting at $99. Exclusively designed for websites that sell glasses, these innovative technologies address both increasing consumer demand for interactivity, and industry demand for effective online sales tools. Eyefly College Fashion Visionary contest, Eyefly, Bluefly, Belle & Clive, glasses, sunglasses, shades, readers, reading glasses, designer eyewear, fashion eyewear, prescription eyewear, frames, lenses, prescription glasses, optical frames, college students, A+D Labs, FittingBox, Joseph Park, Facebook, Twitter, YouTube, Pinterest, Instagram
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