Wednesday, April 25, 2012

Video News Reporting for the Web is Different, "Talking Heads" Not Needed, MSNBC.com Chief


Unlike news on teleivison which fully occupies its own screen, video for the Web must share real estate with text which is generally adequate to report the news. To win mindshare on the Web, video has to be visual and unique, says Charlie Tillinghast, President and Publisher of MSNBC.com in this interview with Beet.TVOne of the biggest mistakes video news publishers make, who are not part of establisehd broadcast news operations, is the use of talking heads to present the news, he says. This is not where the industry should be headed, he adds.Andy Plesser You can find this post on Beet.TV http://www.beet.tv/2012/04/msnbcjourno.html

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